Management Strategies and Business Competitiveness in Mambila Beverages Limited, Taraba State, Nigeria

Abstract

This study investigated the relationship between management strategies and business competitiveness of Mambila beverages in Taraba State, Nigeria. Management strategies are measured in terms of strategic planning, resource allocation, innovation management, and market analysis as independent variables. Two measures of business competitiveness were also employed as dependent variables (customer satisfaction and operational efficiency). This study adopts the resource-based view as its theoretical framework. This study used a descriptive research design. The population comprised 143 individuals, and based on the census sampling technique, the population size was used as the sample size. Structured questionnaires and interviews were used for data collection. Data were analyzed using descriptive and inferential statistics, specifically Pearson’s correlation. Statistical Package for Social Sciences (SPSS) version 27.0 was utilized to determine the relationship between the variables under study. The research adhered to ethical principles, and the participants' consent was obtained. We found a positive relationship between the variables under investigation. This study contributes to the existing body of knowledge on strategic management in SMEs within the African context, with implications for policy development and entrepreneurial practices.