Boko Haram Insurgency and the Marketability of Tourism Sector in Northern Eastern Nigeria; Conceptual Framework

Abstract

Boko Haram Insurgency in North Eastern Nigerian has had serious negative influence on the marketability of tourism sector. The study proposes a research frame work that examines the relationship between Boko Haram Insurgency on the marketability of Tourism Section in North Eastern Nigeria. The approach for the study is a review of qualitative literature of the influence of Boko Haram Insurgency on the marketability of Tourism Sector in North Eastern Nigeria. The study contributes to body knowledge by providing a framework to government on the relationship Boko Haram Insurgency on the marketability of tourism sector in North Eastern Nigeria. More so the study offers theoretical contribution by providing more understanding as a result of adopting Perception theory and the study found significant influence of Boko Haram Insurgency on the marketability of Tourism Sector in North Eastern Nigeria. The study recommends that government should ensure security of lives and property there by creating enabling environment for tourism to thrive